Designing Mascott Mada For Promotion Media of Amikom Center

Abstract

PT GIT Solution is one of the business entities from Amikom University of Yogyakarta which accepts student internships from Magang Merdeka through Kampus Merdeka. One of the products from the company is an online IT-training skill which is called Amikom Center. Ever since 2019, promotional activities carried out using humans as actors are considered less effective and less optimal. That is the reason why the writer designed the mascot as a brand identity from Amikom Center. This research is using qualitative methods by using interviews, observation and documentation. Furthermore, the data analyzed with a design thinking methode and 5W + 1H. The result of this research is the mascot designed by the name Mada, which comes from the Sanskrit language called Marcapada meaning Earth. The character is inspired by the Tekukur bird as a special animal from Yogyakarta city and Batik Lurik and Sarung Tenun as traditional clothing. This mascot can be applied in various promotional media on digital platforms which are useful as the brand identity of the Amikom Center.