Visual Identity of Maple's Beauty Clinic as a Promotional Media

Abstract

The beauty industry in Indonesia continues to grow along with the increasing public awareness of the importance of self-care. The  Maple’s  Beauty  is  a  beauty  clinic  that  offers  modern services  supported  by  professional  staff.  This  study  aims  to design  a  visual  identity  element  in  the  form  of  a  logo implemented on poster media. The design process was carried out using the Design Thinking approach, which consists of five main stages: empathize, define, ideate, prototype, and test. In the  ideate  stage,  the  matrix  method  was  applied,  which  was developed  from  several  keywords  such  as  elegant,  feminine, and  maple  leaf  as  the  basis  for  developing  the  logo’s  visual concept.  In  the  poster  design  process,  the  AIDAS  (Attention, Interest, Desire, Action, Satisfaction) approach was applied to ensure  the  design  process  ran  systematically  and  that  the visual message was delivered effectively.