Forming A Green Event Management (GEM) Guideline As An Effort To Implement Event Sustainability Development

Abstract

This study aims to develop and validate Green Event Management (GEM) guidelines as an effort to implement Event Sustainability Development in Lampung Province. Specifically, this study focuses on four main objectives: (1) analyzing the level of understanding and application of the GEM concept by event industry stakeholders, (2) identifying challenges and obstacles to GEM implementation, (3) exploring the potential for implementing GEM guidelines in Lampung, and (4) developing GEM guidelines that are applicable and contextual to regional conditions. The research method used is a descriptive method with a mixed methods approach, involving data collection techniques through in-depth interviews, observations, literature studies, and expert validation using Content Validity Index (CVI) analysis. An expert panel consisting of event management, sustainability, and environmental experts assessed 55 indicator items in the draft GEM guidelines using a 4-point scale. The analysis results showed that most items had an I-CVI value ≥ 0.78, and an average S-CVI/Ave result of 0.93, which means the GEM guidelines have very good content validity. This guide covers three main stages of event management: pre-event, on-event, and post-event, emphasizing the principles of resource efficiency, waste management, community engagement, environmental education, and sustainability reporting. This study concludes that the GEM guideline is suitable as an operational reference for organizing sustainable events in Lampung. Its implementation is expected to strengthen the capacity of event industry players, support sustainable tourism policies, and contribute to the achievement of the Sustainable Development Goals (SDGs), particularly in the areas of sustainable cities, responsible consumption, and climate action.